About Leads That Show
Leads That Show is a B2B outbound growth company that helps businesses with a proven offer sign new clients. We build and run your outbound system, from identifying buyers and running outreach to phone qualification and meeting follow-up. You take the sales calls and close the business.
The Phone First Framework combines outbound outreach with a qualification call before booking. Outbound OS is the system we use to run this inside your business. You own the accounts, data, campaigns and process from day one.
Devon wanted to reach new buyers without fitting outreach around client delivery. We refined the offer and audience, then managed the campaigns. Devon reported four signed clients in his interview, with two more signing after it was posted. The updated results include $54,500 collected over the reported 90-day period.
Read Devon's story and watch the interview
Ocean Capital's campaign booked 56 meetings and resulted in four signed clients over 90 days.
See Ocean Capital’s results
Previous providers had booked companies outside Paralect's target market. We focused outreach on relevant software companies and used Paralect's existing client work in the messaging. The campaign booked 52 meetings over 10 weeks.
Read Paralect's story and watch the interviewWe use your existing client results and sales experience to decide which companies to approach and what to say. You approve the audience, exclusions and messaging before outreach starts.
We build and manage your outbound campaigns. Before booking a meeting, we speak with the prospect to check four agreed pillars: fit, need, interest and purpose.
Your salesperson receives the qualification transcript and context. We handle attendance follow-up and rebooking, then use replies, sales conversations and CRM outcomes to improve the work.
Our offer is 5-20 qualified opportunities in 90 days, or you don’t pay. We call interested prospects to establish fit, need, interest and purpose before booking. Your team takes the sales conversations, follows up and closes.
Phone qualification establishes the prospect's reason for speaking with you. The transcript gives your salesperson something concrete to prepare from before the call.
The accounts, contact database, campaigns, scripts and operating instructions belong to you. They stay in your business when the engagement ends.
We work with B2B businesses that have already signed clients, delivered results and want to reach more buyers. That includes agencies, consultancies and software businesses.
Your customer value should be at least $20,000. You or your salesperson need capacity to take meetings, follow up and close, with a team able to deliver for the clients you win.
Leads That Show is a UK company founded by Liam Sheridan after working with startups on their go-to-market strategy. Liam and an international team handle targeting, outreach, qualification and campaign delivery, with direct access throughout your engagement.
Connect with Liam on LinkedInWe begin by understanding your offer, customers and sales process, then agree the targeting and messaging with you. Setup usually takes around two weeks; the 90-day delivery period starts at launch.
You receive weekly written updates and monthly reporting. Calls run every two weeks, with optional weekly calls when needed, and you can speak directly with the team between reviews.
| Company | Leads That Show (LTS) |
|---|---|
| Service | Phone First Framework, delivered through Outbound OS |
| Outcome offered | 5-20 qualified opportunities in 90 days, or you don't pay |
| Customers | B2B businesses with a proven offer and customer value of $20,000 or more |
| Founder | Liam Sheridan |
| Location | United Kingdom, with an international team |
| Markets served | Europe and the United States |
| Client examples | GEO Video Agency, Ocean Capital, Paralect and The LawTech Consultancy |
| Ownership | Clients own their accounts, data, campaigns and process |
| Pricing | Scope, investment and payment schedule agreed before work begins |