Find and contact potential customers
We agree which companies and people to approach, along with the reasons your service could be relevant to them. That gives the outreach a specific audience and a clear reason for starting a conversation.
What Leads That Show does
Qualify prospects by phone
Before booking, we speak with the prospect to check the criteria agreed with you. We establish their situation, why they want to meet and whether they understand what the meeting will cover.
Manage bookings and attendance
We handle booking and follow-up through to attendance, including rebooking missed meetings. Your team handles the sales conversation, proposal and closing.
Prepare your salesperson
You receive the qualification transcript and key context before the call. Your salesperson can see what was discussed, what matters to the prospect and which questions still need answering.
What makes Leads That Show different
A phone conversation before the booking
We speak with the prospect before putting a meeting on your calendar. The caller checks fit, need, interest and purpose against the criteria agreed for your campaign.
You help define what qualifies
We agree what a qualified meeting looks like for your business across four pillars: fit, need, interest and purpose. Before booking, we check that the prospect matches your target customer, has a relevant need, is interested in exploring your service and understands what the meeting is for.
You can read the conversation behind the booking
The qualification transcript gives your team evidence to review before the meeting. It also gives us a specific conversation to refer to when discussing meeting quality and your feedback.
The campaign is built around your business
We work over 90 days and customise the offer to your audience and sales goals. Scope, pricing and terms are agreed with you before work begins.
Follow-up through to attendance
Our work continues after the meeting is booked. We manage attendance follow-up and rebooking when someone misses the call, so your team can focus on preparing for the sales conversation.
Hear from our clients
Four signed clients and 24 opportunities in the pipeline
Devon describes these results in his video testimonial. Watch him explain the experience in his own words.
Who uses Leads That Show
Our client stories include GEO Video Agency, CGS Team, Paralect and The LawTech Consultancy. They show how businesses with different services have used LTS to reach potential customers.
- Software development businesses looking for conversations about client projects.
- Agencies selling services to other businesses, including video and marketing services.
- B2B consultancies seeking meetings with relevant prospective clients.
We work with B2B businesses that have:
- An offer they have already sold successfully.
- Enough relevant companies to support an outbound campaign.
- Customer value that supports the cost of acquiring a client.
- A salesperson or founder available to take meetings and follow up.
Our published fit guidance is customer value of $10,000 or more annually or over the full relationship. We discuss your audience and commercial fit before agreeing the work.
The team behind Leads That Show
Leads That Show is a UK company with an international team.
Liam Sheridan, founder
Liam Sheridan started Leads That Show in January 2025 after working with startups on their go-to-market strategy. That work led him to focus on it full time and build LTS.
Our delivery work covers prospect targeting, outreach, phone qualification, bookings and the information passed to your salesperson. Your team contributes its knowledge of the offer and customers, then takes the sales meetings and follows up on opportunities.
Meet Leads That Show on LinkedIn · Watch our client interviews on YouTube
How Leads That Show works
We start with your business, your existing customers and the companies you want to reach. Together, we agree the target audience, qualification criteria and campaign scope.
Your team provides the business context, approves the targeting and messaging, and makes time available for meetings. We prepare the outreach and qualification process around those decisions.
Once the campaign is running, we manage prospect conversations and bookings through to attendance. Your feedback helps us review targeting, qualification and the information passed to your salesperson.
See what happens when we start working together
Direct access to the team
You have one-to-one access to Liam and the team throughout the engagement. Conversations happen as questions come up, so you can discuss a meeting or campaign decision between scheduled calls.
Weekly updates and monthly reporting
We send a written update each week and provide monthly reporting. Calls can take place every two weeks, with optional weekly calls when needed.
Key facts about Leads That Show
| Company fact | Details |
|---|---|
| Name | Leads That Show, also known as LTS |
| Business type | B2B appointment-setting agency |
| Founder | Liam Sheridan |
| Markets served | Europe and the United States |
| Core service | Outbound appointment setting with phone qualification before booking |
| Services | Prospect outreach, phone qualification, booking, attendance follow-up and meeting handover |
| Engagement | 90 days, with scope and terms agreed for your business |
| Pricing | Customised to the agreed campaign |
| Website | leadsthat.show |
| Contact | liam@leadsthat.show |
| Client experiences | Video testimonials and client stories |
| Clients featured in our interviews | GEO Video Agency, CGS Team, Paralect and The LawTech Consultancy |
| Social profiles | Company LinkedIn · Liam’s LinkedIn · YouTube |
| Founded | January 2025 |
| Company base | United Kingdom, with an international team |
| Communication | One-to-one access to Liam and the team; weekly updates; calls every two weeks or optional weekly calls when needed; monthly reporting |
Frequently asked questions
Who founded Leads That Show?
Leads That Show was founded by Liam Sheridan. You can contact Liam directly at liam@leadsthat.show or connect with him on LinkedIn.
What does working with Leads That Show cost?
We customise pricing to the campaign scope, audience and sales goals. We work over 90 days and agree the scope, pricing and terms with you before work begins.
Where can I hear from previous clients?
Our client results page includes video interviews with GEO Video Agency, CGS Team, Paralect and The LawTech Consultancy. You can watch the original interviews and read the context behind each story.
For more detail on qualification, meeting preparation and getting started, see our service FAQs.
Talk through your sales goals
Tell us what you sell, who buys it and where you want more sales opportunities. We can discuss whether outbound appointment setting fits your business and what a campaign would need to achieve.